Why Planet Fitness Made a Peloton Pivot for New Year’s Eve

Brand pokes fun of fit culture with ‘Bike of Shame’

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At the end of 2019, the industry and culture were consumed with all things Peloton. The brand’s widely mocked holiday ad was a PR nightmare and fodder for one of the year’s best ads. Ryan Reynolds’ Aviation Gin took advantage of the cultural moment to playfully “save” the woman in the original ad.

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