Why Planet Fitness Made a Peloton Pivot for New Year’s Eve

Brand pokes fun of fit culture with ‘Bike of Shame’

At the end of 2019, the industry and culture were consumed with all things Peloton. The brand’s widely mocked holiday ad was a PR nightmare and fodder for one of the year’s best ads. Ryan Reynolds’ Aviation Gin took advantage of the cultural moment to playfully “save” the woman in the original ad.