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At the end of 2019, the industry and culture were consumed with all things Peloton. The brand’s widely mocked holiday ad was a PR nightmare and fodder for one of the year’s best ads. Ryan Reynolds’ Aviation Gin took advantage of the cultural moment to playfully “save” the woman in the original ad.
Other brands may have unwittingly stumbled into the moment as well. Home fitness brand Bowflex appears to have been a beneficiary. The brand’s casting of “real-life” people in a campaign by agency Fig seems to have been a positive move.
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