Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Now more than ever, young people want to give back. A recent study from Omnicom Group’s Cone Communications points out that 70 percent of millennials will spend more with brands that support charities. It makes sense then that more companies and agencies are finding ways to donate time and money, support local communities and show their employees they care.
Independent agency network Project Worldwide, which includes Argonaut, Pitch and Partners + Napier, has an ambitious plan to help local and national charities, but also show employees that the network cares about more than just the bottom line.