Now more than ever, young people want to give back. A recent study from Omnicom Group’s Cone Communications points out that 70 percent of millennials will spend more with brands that support charities. It makes sense then that more companies and agencies are finding ways to donate time and money, support local communities and show their employees they care.
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This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.
