Why One Agency Network Is Pledging to Donate Up to $1 Million Each Year to Nonprofits

Project Worldwide will match employee donations of up to $5,000

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Now more than ever, young people want to give back. A recent study from Omnicom Group’s Cone Communications points out that 70 percent of millennials will spend more with brands that support charities. It makes sense then that more companies and agencies are finding ways to donate time and money, support local communities and show their employees they care.

Independent agency network Project Worldwide, which includes Argonaut, Pitch and Partners + Napier, has an ambitious plan to help local and national charities, but also show employees that the network cares about more than just the bottom line.

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This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.