Why Nadalie Dias of Hearts & Science Is Such a Rising Star in Media

The senior director of digital activation embodies her agency's name

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Nadalie Dias joined Hearts & Science in September 2017 and before the end of 2018 was promoted to her current role as senior director of digital activation, a critical leadership position on the AT&T account overseeing a team of 45.

Her career trajectory is especially impressive for someone who says she “fell into advertising” after taking a year off to study for the MCATs in preparation for medical school. Before landing at Hearts & Science, Dias was at 360i, where she particularly enjoyed working on Spotify, which she called “an important step in my career” because it was such a large global account.

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This story first appeared in the May 13, 2019, issue of Adweek magazine. Click here to subscribe.