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No Super Bowl ad generated more conversation and consternation this year than Coinbase’s minimalist spot showing a QR code drifting about the screen for almost a full minute.
Shortly after the ad aired, a spokesperson for Coinbase, a cryptocurrency exchange, credited the spot to Accenture Interactive. However, in a Twitter thread posted late in the evening of Sunday, Feb. 20, Coinbase CEO Brian Armstrong described the Super Bowl ad development as an in-house process. “No agency would have done this ad,” he tweeted as part of the thread.