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LTK, the platform that underpins a large portion of the creator economy and is formerly known as LiketoKnow.it, is transforming into a standalone ecommerce platform with the help of its new agency of record, Deloitte Digital, and it wants to let the mass market know. It edged toward that goal today by launching its first national ad campaign.
Earlier this year the company handed the consultancy exclusive rights to its creative, media and measurement business. Deloitte prevailed over other independent agencies and holding companies that participated in a pitch, although LTK declined to name them.
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