Why Lands' End Finally Decided It Needed a Creative AOR—and Picked VaynerMedia

Lands’ End has been myriad things in its history, hawking anything from yachting supplies to home goods to its current main focus—clothing. It’s also been a Sears subsidiary and an early pioneer for digital adoption, like introducing the first live chat option for customer service. What it hasn’t been recently is a company that’s earmarked marketing resources for brand building in order to reach its entire potential customer base.