Why Martin Sorrell's S4 Capital Is so Excited About a Period

Company makes big name change to Media.Monks

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After meetings and high-level discussions, Martin Sorrell and his leadership team said their holding network will fold all companies under the Media.Monks umbrella.

“We are giving you a dot in the name and the hexagon,” Sorrell, executive chairman of S4 Capital, joked to Adweek.

In addition to a new period in the name, there is also a spiffy new logo, borrowed from the MightyHive hexagon. This design is meant to evoke a shared heritage in creative content and roots in data and digital while unifying a team of nearly 6,000 digital-first experts working across 57 talent hubs in 33 countries, Sorrell explained.

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