Why Influencer Agency Fanbytes Sold to Brainlabs

Chief executive Tim Armoo discusses the reason behind the sale and the potential of the global social media offer

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Over the next three years, the influencer market is set to grow and generate $2.85 billion making it one of the most in-demand digital marketing solutions brands are seeking to tap into. This has led media agency Brainlabs to acquire influencer marketing agency Fanbytes as it aims to strengthen its client engagement offer across platforms such as TikTok, Instagram, YouTube and Snapchat.

The U.K.-based 65-strong business was launched by its chief executive Timothy Armoo, chief operating officer Ambrose Cooke and chief technology officer Mitchell Fasanya in 2017.



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