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Peter Drucker, often considered the father of modern business management, famously said, “Culture eats strategy for breakfast.” While I agree, I would add that in order for agencies to attain a strong culture, they need to embrace the value of generosity. Allow me to explain.
Agencies can create new tools, show new ways to use data, produce motivating content and devise impactful media strategies, but if they fail to create a culture of collaboration, long ideas and impact, they will not win in today’s complex marketing ecosystem.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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