To Win in Today’s Complex Marketing Ecosystem, Agencies Need to Embrace Generosity

A form of collaboration is your company’s most important KPI

Peter Drucker, often considered the father of modern business management, famously said, “Culture eats strategy for breakfast.” While I agree, I would add that in order for agencies to attain a strong culture, they need to embrace the value of generosity. Allow me to explain.

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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.