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A catchy, timeless jingle can provide the backbone for a brand for years. “I’m Lovin’ It,” “Like a Good Neighbor,” and “I’m a Big Kid Now” are so synonymous with public consciousness, that reading them naturally happens in their signature cadences.
Typically placed at the end of commercials, these jingles help provide a throughline from campaign to campaign across a company’s history. But Farmers Insurance is switching where one hears the song in a clever new campaign.
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