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When many of us think about marketing these days, it’s all about digital marketing. How heavily should we be invested in paid search vs. display vs. social? How many email campaigns will our customers bear before opting out? Does our website need a content overhaul to better drive organic search? What is the return on marketing investment (ROMI) for each channel, and what is the optimal mix of investment in each channel?
These are all good and necessary questions, but sometimes lost or forgotten in these direct marketing discussions is a channel that has been there all along, and is doing quite well for the marketers that take advantage of it: direct