Experiential Marketing

Arby’s Opens a Steakhouse Named After LaDainian Tomlinson (for One Day)

NYC pop-up promotes the new Petite Filet Steak Sandwich

LaDainian Tomlinson in an Arbys showcasing sandwiches
LaDainian Tomlinson’s Arby’s Steakhouse turns the fast food brand's location in Manhattan into a steakhouse for a day. Arby's
ian.zelaya
By Ian Zelaya

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Multiple steakhouses have been opened by pro football players, and soon LaDainian Tomlinson will join the likes of Vince Young, John Elway and Mike Ditka with his own branded restaurant as part of a new campaign from Arby’s.

To promote the fast food chain’s new Petite Filet Steak Sandwiches, the brand has partnered with Tomlinson, a former NFL player and Pro Football Hall of Famer, to turn the Arby’s location in Midtown Manhattan into a high-end steakhouse on Thursday, Nov.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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