Arby’s Opens a Steakhouse Named After LaDainian Tomlinson (for One Day)

NYC pop-up promotes the new Petite Filet Steak Sandwich

LaDainian Tomlinson in an Arby's showcasing sandwiches
LaDainian Tomlinson’s Arby’s Steakhouse turns the fast food brand's location in Manhattan into a steakhouse for a day. Arby's

Multiple steakhouses have been opened by pro football players, and soon LaDainian Tomlinson will join the likes of Vince Young, John Elway and Mike Ditka with his own branded restaurant as part of a new campaign from Arby’s. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.