Why 2018 Could Be the Year a Major Agency Holding Company Gets an Acquisition Offer

R3 predicts more media reviews and greater focus on transparency

The holding company model is under threat like never before. Getty Images

According to the latest new business league report from international consultancy R3, the ad industry will increasingly focus on three topics in 2018: transparency, media reviews and acquisitions. In the latter case, rumors about a global firm moving to acquire a major holding company might actually come true.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.