Beer & Spirits

White Claw Taps Into the Spirit of Reinvention for New Lemonade Hard Seltzer Ad

Campaign from VCCP NY puts a twist on a familiar creative formula

A hand holds a can of White Claw Hard Lemonade Seltzer. The photo is in black and white, except for the can — The new product, which comes in four flavors, debuts in time for summer barbecues and festivals.VCCP NY, White Claw

By T.L. Stanley

June 8, 2022

White Claw returns to its now-established formula of beautiful people doing cool things in black-and-white cinéma vérité, this time with a streetwear twist, to introduce its new lemonade hard seltzer.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles