Accounts

White Claw Moves Creative to VCCP Out of Rothco After 5 Years

The hard seltzer has tasked the agency with future global campaigns

White Claw Moves Creative to VCCP out of Rothco After Five Years — The first work from VCCP for the brand is expected to go live in 2022. VCCP

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Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Accenture-owned agency Rothco.

The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP will become the global creative agency working across all of White Claw’s key markets.

White Claw has been at the forefront of the recent explosion in demand for the drinks category, including the Hard Seltzer Summer of 2019.