Why Agencies Should Be Placing Their Bets on Data, Talent and Tech

These may be the most significant opportunities for shops to thrive

Heading into 2020, agencies were facing a period of intense uncertainty about where they should invest their resources for future growth. Some might even say the threats to agency success were unprecedented—except that the same was true a decade ago.

Click for more from this issue

This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.