‘When Was the Last Time You Saw a Woman Masturbating in an Ad?’ Durex Spot Tackles Taboos

The brand's ongoing 'Let's Lube' campaign aims to normalize the reality of inconvenient dryness

Two women look out from behind opposite ends of a shower curtain
Durex has released the latest in its pan-European lubrication campaign, "Let's Lube." Havas London

To help women overcome sexual discomfort, Durex is continuing its “Let’s Lube” campaign with a new ad, “The Uncomfortable Truth.”

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.