'When Was the Last Time You Saw a Woman Masturbating in an Ad?' Durex Spot Tackles Taboos

The brand's ongoing 'Let's Lube' campaign aims to normalize the reality of inconvenient dryness

To help women overcome sexual discomfort, Durex is continuing its “Let’s Lube” campaign with a new ad, “The Uncomfortable Truth.”

Fastest Growing Agencies


Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission