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To help women overcome sexual discomfort, Durex is continuing its “Let’s Lube” campaign with a new ad, “The Uncomfortable Truth.”
Created by Havas London to tackle the misrepresentation and stigmas around women’s sexual experiences, the campaign’s newest ad—its third since launching in 2019—promotes the brand’s natural range of lubricants as a solution to uncomfortable sex.
Featuring fourth-wall-breaking scenarios to tell everyday stories of women making choices during sex, the campaign will be activated using #LetsLube, which is promoted in the ad alongside the product range which includes the lubricated condom.
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