What Programmatic Advertising Must Do to Restore Trust With Brands

Google and Facebook need to adopt greater transparency


Programmatic advertising’s woes have been much publicized, ranging from brand safety problems to concerns over misleading ad reach measurement.

While initially attractive for its automation, the problems soon became apparent as the format allows less control for advertisers over where ads are placed.

While some anticipate a move away from programmatic toward planned media buys as a result of those issues, others are convinced programmatic can move past its growing pains as media companies do more to educate and inform buyers over risks.

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