Advertising Week

What Programmatic Advertising Must Do to Restore Trust With Brands

Google and Facebook need to adopt greater transparency

Brands are now wary of programmatic ads.Getty Images
By Erik Oster

October 2, 2017

Programmatic advertising’s woes have been much publicized, ranging from brand safety problems to concerns over misleading ad reach measurement.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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