What's Next for the Clients That Fired The Richards Group?

Home Depot, H-E-B, Keurig Dr Pepper, Motel 6 and Salvation Army all left the agency following founder's comments

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The rapid exodus of clients from The Richards Group in recent days has created painful uncertainty about the agency’s future and the fate of its 700 employees. But in the brutally competitive world of advertising, the fallout means there’s also a number of sizable accounts suddenly up for grabs.

This week, Motel 6 was the first to end its relationship with longtime agency The Richards Group. The hospitality brand severed ties following remarks by agency founder Stan Richards in an internal meeting that a campaign for the client was “too Black.”



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