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Before a campaign goes live, Whtwrks’ incoming president Tamara Zachery and her teammates do a “gut check,” allowing people to be honest and share thoughts and concerns they have with the look and feel of creative—even if it’s uncomfortable.
Although the agency hasn’t had any internal diversity issues in the time that Zachery has been there, she said Whtwrks has a “cultural responsibility” to its clients and employees.
“Everybody has to have a deep understanding of issues [relating to everyone], particularly in multicultural audiences,” Zachery told Adweek.
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