What to Expect From One Club's Virtual Creative Week 2021

The One Club for Creativity has released the schedule and theme for its Virtual Creative Week 2021, and it will focus on a global audience, with content for and by creative leaders in different regions. The event will run June 7-11. This is the second year that Creative Week has gone solely online. Last year, as many festivals and events were canceled, the nonprofit One Club decided to move Creative Week online and continue with the programming and awards. Under the theme “Connect, Provoke, Inspire,” Creative Week 2021 will include awards shows, dozens of general programming panels and workshops across four virtual stages, and premium events, including an Executive Creative Summit for agency principals and a day-long “unConference”. "With the theme ‘Connect, Provoke, Inspire,’ we are mixing it up with small, focused, intimate discussions, workshops, keynote and speakers sessions. The focus is on thought-provoking and pressing topics related to gender equality, inclusion and diversity, education and professional development,” One Club CEO Kevin Swanepoel told Adweek. “Along with that, we’ll layer a dose of inspiration by spotlighting the best work in the world from the past year on the awards stage, along with creative teams giving workshops on their winning projects.” Swanepoel said that having a global focus is key, with an emphasis on global programming that will feature creative work from many different regions and will be relevant for creatives in all time zones. “We’ve also introduced a tiered pricing structure that makes Creative Week more accessible to people in countries where the economy and currency exchange rates are a challenge,” Swanepoel added. Some highlights from the four stages during the week include: June 7: Type Directors Club unveils this year’s Judges’ Choice winners and Best of Show for the TDC67 Communication Design and 24TDC Typeface Design competitions. June 8: Young Ones Student Awards winners announced.June 9: The ADC 100th Annual Awards.June 10: Winners of One Show Pencils for 2021 will be announced at a special streaming awards ceremony. Daily content and virtual events.“HealthPharm” with McCannCreative Week 2021 Global Media Talks, with leading ad publications around the world—a week-long series of panels with the top creatives discussing global creative trends and the best work of the year.Multiple sessions each day hosted by One Club corporate member agencies, presenting case studies of great work and addressing key industry issues.The Young Ones Festival for both students and educators, including portfolio reviews on June 7, recruiting sessions on June 9, and an Educators Summit, on June 10. While content from the Awards Stage is free, there are two premium ticketed events: the Executive Creative Summit on June 8; and the “unConference” on June 11, a crowd-sourced, interactive event featuring multiple breakout rooms and an opportunity for anyone to lead a session. Registration and ticketing for Creative Week 2021 is open on the event website. Creative Week 2021 branding was created by Benny Gold, senior graphic designer at Goodby Silverstein & Partners.