What Stagwell Group's Investment Means for the Future of MDC Partners and Its Agencies

Will Mark Penn's leadership and plan turn the holding company around?


For MDC Partners, change seemed inevitable, even before former CEO Scott Kauffman announced he would be stepping down from that role last September.

Recently, the chatter around some kind of deal began to intensify amidst continued financial struggles, and the expected denouement arrived Thursday when Stagwell Group, the holding company founded by former Microsoft executive Mark Penn in 2015, agreed to a $100 million investment in MDC Partners.

Referring to the deal, Penn said that he thought both Stagwell and MDC Partners “found a win-win formula.

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