What Pitbull and Horizon Media Hope to Achieve in Their New Partnership

305 Worldwide is focused on quality storytelling in the multicultural market

Last week, Horizon Media, one of the largest media agencies in the country, announced a partnership with pop icon and entrepreneur Armando Christian Pérez, better known as Pitbull, designed to address content in the multicultural space better. The agency, 305 Worldwide, a mashup of two of Pérez’s best-known nicknames (Mr. 305 and Mr. Worldwide) will start with offices in Miami and New York, and the star will have a minority stake in the new endeavor.