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Where does an ad agency’s role end and a creator’s role begin? How much overlap can—or should—there be between the two?
For a fascinating case study in the increasingly overlapping worlds of brand marketing and online content creators, it’s worth looking at how iconic brewer Pabst is working with artists and animators through its relationship with creative agency 72andSunny Los Angeles.
After winning the Pabst account in early 2020, 72andSunny L.A. has launched a light-hearted positioning called “Grabst a Pabst!”, playing out across the beverage company’s expanding roster of products.
Most recently, the agency worked with animator Kyle Szostek, co-founder of surreal artistry hub Simulation Lab, to promote Pabst Hard Coffee with a video that begins simply enough and then quickly careens off the rails:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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