What New Grads Can Do to Avoid Falling Into the Ad Industry's Burnout Rut

Finding an acceptable work-life balance is key

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Long before we all watched Don Draper sleep off a late night in the office, the ad industry has been known for intense schedules and heavy workloads. This is particularly true for those on the lowest rungs of the agency ladder, who are expected to make up for what they lack in experience with enthusiasm and resilience.

“Life is work, in my book,” wrote one agency CEO in a recent all-staff memo commending two employees at TBWA\Chiat\Day New York who opted to skip a friend’s bachelor party in order to work over the weekend.

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