What Marketing Will Miss by Going a Year Without Cannes

Frequent Cannes Lions attendees say the canceled festival is a vital hub of connection, collaboration and insight

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At his first Cannes Lions in 2003, Pancho Cassis was a 22-year-old creative from Chile just setting foot onto the global stage. “It was amazing,” he said. “It changes a lot about how you see the world, how you see advertising.”

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