Cannes is back and Adweek will be at the center of the action, June 19–23! Join us at Adweek Abroad with some of the most influential voices in marketing, advertising and creativity. Going to be in Cannes? Sign up.
At his first Cannes Lions in 2003, Pancho Cassis was a 22-year-old creative from Chile just setting foot onto the global stage. “It was amazing,” he said. “It changes a lot about how you see the world, how you see advertising.”