What Lies Ahead for Marketers as the Tide Turns Against Ad Targeting

Privacy experts say it's time tried-and-true tactics change

Get the right ad in front of the right person at the right time. It’s the advertising adage, one that’s been around for decades. But in the digital age, the industry sure has taken that saying to heart, deploying tools that follow customers around the web, tracking who they are and their every move to deduce when’s the right time to drop the perfect ad in front of a potential consumer’s eyeballs.

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This story first appeared in the May 13, 2019, issue of Adweek magazine. Click here to subscribe.