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Last month, Tracey Pattani left her role at Digitas to become CEO of BSSP, an independent agency across the San Francisco Bay in Sausilito, California.
In the five weeks since she officially took on the top job, Pattani has faced challenges she could have never foreseen when she initially agreed to the position. The swift spread of COVID-19 has forced her to shelve whatever plans she came in with and focus on leading BSSP through a global pandemic that’s resulted in layoffs, furloughs and other cost-saving measures across the advertising industry.
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