What It’s Like Taking on a New Leadership Role in the Middle of a Pandemic

Agency executives fresh on the job are grappling with issues their predecessors never dealt with

A person sitting at a big table looking out of a window
C-suite leaders who recently took on their roles are facing a unique set of challenges right now. Getty Images

Last month, Tracey Pattani left her role at Digitas to become CEO of BSSP, an independent agency across the San Francisco Bay in Sausilito, California.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
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