What Is Threatening the World’s Top Ad Schools?

As more agencies like BBH take the reins on creative education, pathways into the ad industry are changing

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Ad schools have long been the conventional route into the industry and a go-to source of new talent for agencies. But this month, one of the best in the world, The Watford Course in the U.K., shut down. And it is not the only ad school facing trouble. 

The School of Communication Arts in London, whose alumni also includes internationally renowned creatives, is under pressure after losing about $273,000 (£200,000) last year. SCA dean Marc Lewis recently wrote that ad schools like his and Watford are “the last of a species.”

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