'What If?' Joins Loki in Hyundai's Cinematic Ad Universe

The automaker's Disney+ tie-ins continue to expand

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Even as cinemas have been largely empty, the Marvel Cinematic Universe has continued to expand thanks to ongoing content additions on Disney+. And the Hyundai-Marvel marketing partnership keeps expanding right along with it.

Before the launch of Disney+’s Loki series, which picked up the character’s story after the events of Avengers: Endgame, Hyundai teased fans with an appearance by Tom Hiddleston as the mischievous god in a spot that put him alongside characters from WandaVision and Falcon and the Winter Soldier.

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