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With the start of the new decade, people are trying a trend that has been gathering steam in recent years: Dry January.
The concept began in 2013 and was trademarked in 2014. Initially organized by Alcohol Change UK, it promotes giving up drinking for the first month of the year.
According to the CDC, 1 in 6 adults binge drink at least once a week. That’s about 37 million people in the U.S. alone. Going alcohol-free is a difficult thing for certain people.
As a person who has never done Dry January before, I decided to try it after Heineken sent Adweek its January
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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