What Does It Take to Reverse an Ad Agency's Hustle Culture?

Agencies must put an end to the always-on mentality while rejecting superfluous work perks

A gingerbread house at Christmas, a $50 GrubHub gift card and a pair of Merrell shoes—these are just some of the so-called perks that a Gen Z-focused agency uses to justify $40,000 salaries, excessively-long workdays and weekend tasks.

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