What Are WPP’s Succession Plans With CEO Martin Sorrell Under Investigation?

Insiders consider who could lead the company

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As the board of WPP investigates claims of “personal misconduct” and possible misuse of company assets against CEO Martin Sorrell, investors are likely starting to consider who should really be at the helm of the world’s largest advertising holding company.

“It’s a little difficult because we don’t know what the specific allegations are,” Pivotal Research Group senior analyst Brian Wieser told Adweek. “What I think investors will focus on is some broader implications around succession.”

Wieser said the investigation would “reinforce a narrative around who should be running WPP,” but he did not venture a guess as to who might take over as CEO.

Meanwhile, some in the industry are concerned about WPP’s succession plans.

“While

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