What Advertisers Need to Know About Values in Rural America Today

Saatchi & Saatchi NY hits the road for an extensive study

With 81 percent of Americans living in urban areas, Saatchi & Saatchi New York spent last summer conducting a survey in 13 states and 30 small towns across the country—from New Hampshire to New Mexico. The goal was to discover more about middle America, from how residents like to shop to what their day-to-day lives are like.