Whalar is undergoing some serious growth. The creator commerce company, which manages talent and launches influencer marketing campaigns with its own proprietary technology, just added three new executives. Marco Bertozzi is the president of Europe, Middle East, and Africa (EMEA), Jamie Gutfreund is the global CMO, and Gazmend Alushi is the president of measurement and analytics.
“Having been on the brand side and the agency side, I saw this as the future,” Gutfreund, who previously served as chief experience officer for Hasbro and CMO for MGA Entertainment, told Adweek. “I’ve seen the evolution of marketing for 20-plus years, and this is the most exciting space that has emerged.”
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