Weight Watchers Names Anomaly as Creative Agency of Record After a Review

The Oprah-endorsed company is looking to expand

The company recently named Unilever veteran Gail Tifford as chief brand officer. weightwatchers

Weight loss and lifestyle brand Weight Watchers has picked MDC Partners’ Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.