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The menu in this stylishly minimalist shop listed various “strains,” along with the effects each could have, and showcased the products in clear glass jars for best visibility. Employees, meanwhile, used digital scales to measure every order down to the precise gram.
Outdoor ads beckoned consumers to visit the popup in Toronto’s trendy Queen Street West neighborhood to “rediscover the original edible,” and “start your day on a high note.”
If this sounds like a cannabis retailer or a close approximation of one, there’s a good reason for that.
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