We Have Stories Is Creating Hard-Hitting Campaigns That Aim to Change the World

The creative agency focuses on clients that want to move the needle

We Have Stories works with clients who “will move the needle on some type of issue going on in the country or on a global basis,” according to founder and CEO Frederick Joseph. With a client roster that includes Wendy Williams’ “Be Here” campaign, the Archdiocese of New York’s “Charity Has No Boundaries” project and the Institute for Children, Poverty & Homelessness graduation event at SXSW, the creative agency is helping to make changes it wants to see in the world. Joseph—who created the #BlackPantherChallenge, an initiative to bring what began with 1,000 kids to see Black Panther in theaters for free and ended up making over $950,000 and becoming the largest GoFundMe in history—values authenticity in the shop’s marketing efforts. Through research and polling people from communities it hopes to reach, WHS creates campaigns that resonate. Additionally, a portion of profits is donated to creatives who otherwise might not have the capital to finish their projects. “We try to use our talents and our skills to not only obviously make money and keep the lights on, but really focus on changing the world in some way,” Joseph said.

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This story first appeared in the September 10, 2018, issue of Adweek magazine. Click here to subscribe.