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Toygar Bazarkaya is leaving his role as chief creative officer at We Are Unlimited to join Optimist as the agency’s first global CCO.
Derek Green and John Hansa will assume creative leadership of We Are Unlimited as co-executive creative directors, reporting directly to DDB North America CCO Ari Weiss.
“Over two years and thousands of pieces of content, Toygar has been instrumental in shaping the McDonald’s brand story and We Are Unlimited as an agency. We appreciate all he’s done to create business impact and award-winning work on this iconic brand and wish him the best in his future,” an agency spokesperson said in a statement.
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