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It’s no secret that, especially with continued fallout from the Covid-19 pandemic, agencies have had to make tough decisions about staffing, with layoffs an unfortunate and common occurrence. Additionally, the general move to more remote work, which could be a permanent change in some form, has brands and agencies determining the best way to approach talent.
While there are several options to staff an agency, especially through internal recruiting teams, bringing on a full-time employee—for both a brand or agency and the talent—may not be most prudent as conditions in the marketing industry shift so rapidly.