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In just about every Super Bowl, there are ads—and, by extension, an agency or two—that come out of nowhere and make a splash. Two examples include Jeep’s ad starring Bill Murray last year from Highdive, and U.K.-based Lucky Generals and its outstanding work for Amazon.
Both agencies had been around for a while, but getting a shot at advertising’s most prominent stage raised both shops’ profiles (Highdive was Adweek’s Breakthrough Agency of the Year in 2020) and placed them in the same revered tier as some of the Super Bowl’s incumbents like BBDO, Wieden+Kennedy and others.
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