13 Years in the Making, Special Group Delivered for Uber Eats at the Super Bowl

The New Zealand-founded indie made a splash out of its new Los Angeles shop

In just about every Super Bowl, there are ads—and, by extension, an agency or two—that come out of nowhere and make a splash. Two examples include Jeep’s ad starring Bill Murray last year from Highdive, and U.K.-based Lucky Generals and its outstanding work for Amazon.