WPP’s Wavemaker has retained global media agency of record responsibilities for Chevron.
“Chevron has extended its global strategic media and buying services partnership with Wavemaker for another three years,” a representative of the energy company confirmed to Adweek.
The assignment follows a lengthy review process by the longtime WPP client. While the Chevron review was confirmed in January, a source close to the review described the process as having lasted 11 months, adding that it was highly competitive.WPP
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