Wavemaker Names GroupM Veteran US Head of Content

Appointment comes as agency says it has tripled its practice in the past year

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As content becomes an increasingly important part of the agency’s business, Adweek U.S. Media Agency of the Year Wavemaker turned to a GroupM veteran to lead the practice in the U.S.

Wavemaker appointed Valeria Mares as Wavemaker U.S head of content, effective immediately.

“Our content practice has tripled in the past year,” Wavemaker CEO, Americas Louisa Wong said in a statement. “We’re always looking for a better way to grow our client’s businesses, and content is the bedrock for helping a brand drive a conversation, deliver a message with an authentic voice and tell that story that they cannot bonafide tell on their own.”

Mares previously served as chief strategy officer for the Latin American region, partnering with clients including Chanel, Colgate-Palmolive and Netflix.

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