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GroupM agency Wavemaker has followed up a series of wins at the tail end of 2020 by hiring Dennis Potgraven as its first U.S. chief strategy officer in over two years.
Potgraven arrives at Wavemaker from Havas, where he led strategy teams across creative, digital and media as chief strategy officer for Havas in the greater China region. The hire marks the first time Wavemaker has designated a U.S. chief strategy officer since David Gaines was elevated to global head of media strategy for WPP in late 2018.
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