Want to Win New One Club Awards? Your Campaign Must Meet Diversity Criteria

Fusion judges will look at not only the people featured in the work, but also the ones who created it

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In an industry obsessed with awards, a new one debuting this year might incentivize agencies to hurry up and make good on their promises to diversify their ranks.

The One Club, the nonprofit organization behind the industry’s global One Show and ADC Awards, has created a category for each that will reward work based on diversity criteria.

The category is called Fusion, a name the One Club says it selected “because it represents the act of blending two or more distinct voices, cultures or perspectives to create a unified message, and a stronger new element resulting from the combination.”

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